Robert Downey Jr. may well have saved his career from near ruin, but can Iron Man also resurrect poor puny Mr. Peanut’s ho-hum image? According to a New York Times article yesterday, that’s exactly what Kraft Foods is hoping. According to the story, Downey Jr. has just the right kind of savoir faire for a new talking (!) version of the old top-hatted icon–but can he break the shell of the jaded cooler-than-you consumer? Stay tuned…
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